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The Lucy Lab (powered by Her Brand & Co.)
Getting Started
Welcome to The Lucy Lab Marketing Accelerator! (9:45)
Module 1: Introduction to The Lean Startup
1.1 Why Lean? An Overview (18:19)
1.2 The Fundamental 5: Part 1 (24:07)
1.3 The Fundamental 5: Early Adopters (26:17)
1.4 The Final 6: Part 1, Validated Learning (24:33)
1.5 The Final 6: Part 2 (20:02)
Module 2: Defining Your Customers
2.1 Understanding Customer Personas (34:08)
2.2 Value Proposition Design Canvas (28:31)
2.3 Value Proposition Statement (10:35)
Module 3: Developing Your Brand Identity
3.1 Branding Basics & Fundamentals (28:44)
3.2 Brand Personas (25:20)
3.3 Creating Your Brand Platform (22:18)
Module 4: Pitch Prep for Demo Day
Pitching Bootcamp: Pitch Basics and Fundamentals (34:57)
Pitch Review Samples (53:26)
Lucy Lab Graduate Pitch Examples (9:23)
Demo Day Full Show_Spring 2021
Module 5: Public Speaking Basics & Presentation Delivery
Introduction to Gino Perrotte (12:10)
Powerful & Powerless Language (30:51)
Interpersonal Immediacy (22:14)
Non-Verbal Gestures & Posture (23:32)
Appearance, Attire & Environment (31:19)
Maximizing Color for Effective Public Speaking (21:30)
Demo Day Fall 2023
Demo Day Fall 2023 Recording (113:20)
1.3 The Fundamental 5: Early Adopters
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