Elements & Principles of Design

Have you ever wondered why a brand's design RESONATES with you, but you can't really explain why?

"Good design can take a masterfully crafted pitch or concept and add gasoline to its ability to drive conversions."

Betcha didn't know this marketer went to art school?

No but seriously. I know with 100% certainty that my design background has played a role in my ability to be a great marketer.

In this fun and quick course, I teach you the 14 Classic Elements and Principles of Design. These are the same Elements and Principles of design that are taught in every art school around the world, and while you're not going to leave this mini-course a design aficionado, you will know how to apply these elements and principles to your own brand to build beautifully-crafted brand experiences.

In this course, you'll learn:

  • The 7 Elements of Design
  • The 7 Principles of Design
  • How you can apply these concepts to your own brand materials (yes, even if you're a "non-designer!")
  • 5 stunning examples of amazing small business branding


  • I've included an Ultimate Guide for Design Resources that includes design inspiration, design resources, and guides so that you can create beautiful brand experiences FOR FREE. When you're just starting out, you don't need to hire a design agency or outsource your design work to a graphic designer if you know which tools to use. This ultimate guide gives you everything you need to create your own incredible brand pieces. You're welcome!

"Jessica's mind is a work of art. She speaks from a true knowledge base that has informed practices as a female entrepreneur. You feel like you're sitting in a coffee shop as if you've known each other forever. She truly wants each and every women's business to succeed!"

- Stina Welty, Founder, The Everyday Series

Hey friend!

My name is Jessica. I'm a mompreneur, marketer and brand strategist with a decade's worth of marketing and branding experience. I've worked with brands like Red Bull, TedxWomen, Girls Who Code, Girl CEO Inc, and a whole bunch others.

Fun fact: I also have a design degree and am absolutely confident that the reason I became a great marketer was because of my background in design.

I created this training because I want to be able to empower business owners to tap into the marketing powers of designers without actually BEING a designer. Design influences everything about how your brand is perceived, and I pull from decades worth of design principles and elements to show you how you can create incredible brand experiences through design. Do you love texture? Color? Geometry or organic shapes? Well, in this training I give you 5 stunning examples of small business branding to show you how you can use these principles for your own business. Yes, even "non-designers" will be able to do this and apply it directly to their businesses.

I teach you this, and so much more, in this $19 training, and I hope to see you on the other side!

Get started now!