Build Better Brand Experiences with the Elements & Principles of Design

Have you ever wondered why a brand's design RESONATES with you, but you can't really explain why?

"Good design can take a masterfully crafted pitch or concept and add gasoline to its ability to drive conversions."

Betcha didn't know this marketer went to art school?

No but seriously. I know with 100% certainty that my design background has played a role in my ability to be a great marketer.

In this fun and quick course, I teach you the 14 Classic Elements and Principles of Design. These are the same Elements and Principles of design that are taught in every art school around the world, and while you're not going to leave this mini-course a design aficionado, you will know how to apply these elements and principles to your own brand to build beautifully-crafted brand experiences.

In this course, you'll learn:

  • The 7 Elements of Design
  • The 7 Principles of Design
  • How you can apply these concepts to your own brand materials (yes, even if you're a "non-designer!")
  • 5 stunning examples of amazing small business branding


  • I've included an Ultimate Guide for Design Resources that includes design inspiration, design resources, and guides so that you can create beautiful brand experiences FOR FREE. When you're just starting out, you don't need to hire a design agency or outsource your design work to a graphic designer if you know which tools to use. This ultimate guide gives you everything you need to create your own incredible brand pieces. You're welcome!


Your Instructor

Jessica Korthuis
Jessica Korthuis

I've been dubbed an expert in brand strategy, and I'm a proud #mompreneur and coffee enthusiast with a passion for empowering female founders. Basically, I have an obsession with educating and teaching others how to bring their brand to life.

I have over 10 years of experience building brand strategies and have worked on incredible projects with Red Bull, Girls Who Code, TedxWomen, Stanford University, and a bunch of others. I've been featured by GirlCEO Inc., the Lean Startup Company, and Techstars, and I'm here to teach and support you so that you can build amazing brand experiences that your customers will value and pay for.