Influence Your Customer's Buying Behavior using Color Psychology for Marketing

Ready to learn how to use color psychology in your marketing strategy?

"Color is what gets your audience to see what you want them to see, feel what you want them to feel, and to do what you want them to do."

Your brand's color palette has a HUGE effect on how your customers engage with and act towards your content.

In this quick and fun mini-course, I teach you the role that color psychology plays in marketing persuasion. I go over 9 of the most popular brand colors and break down each color's personality traits and characteristics. You'll learn how each of these colors are perceived globally, and which color families work best for certain types of brands.

In this mini-course, you'll learn:

  • How color psychology influences your customer's buying behavior
  • The 9 main colors used by giant brands and how these colors are perceived globally
  • The personality traits associated with these color families
  • How to create a color palette that resonates with your CUSTOMERS


  • Battle of the Sexes: I've included a bonus section that breaks down studies over the past 7 decades that show the differences in how men and women respond to color choices


Your Instructor

Jessica Korthuis
Jessica Korthuis

I've been dubbed an expert in brand strategy, and I'm a proud #mompreneur and coffee enthusiast with a passion for empowering female founders. Basically, I have an obsession with educating and teaching others how to bring their brand to life.

I have over 10 years of experience building brand strategies and have worked on incredible projects with Red Bull, Girls Who Code, TedxWomen, Stanford University, and a bunch of others. I've been featured by GirlCEO Inc., the Lean Startup Company, and Techstars, and I'm here to teach and support you so that you can build amazing brand experiences that your customers will value and pay for.