The Insider Guide to Agency-Level Branding

Have you ever wondered how branding agencies ALWAYS seem to create timeless, gorgeous brands? Lemme tell ya, friend, they follow a very specific formula.

"Branding is what people say about you when you're not in the room."

Honestly, for years I wondered what the secrets were to creating an authentic, rich, gorgeous brand identity. It wasn't until I cofounded my branding agency, and then started working with other agencies, that I figured out the "agency formula."

In this fun and FREE course, I'm going to take you on a trip through what it means to build your brand's visual identity. I'll teach you that your brand is made up of a coherent systems of symbols, and I'll lay out the formula that the best agencies use when they are building brands for their clients. In this insider's guide to agency-level branding, you too will be able to think about your brand from an agency perspective in order to create bold and elegant brand assets.

In this course, you'll learn:

  • How to create your brand's visual identity
  • How to use the Law of Coherence to design seamless and meaningful brand experiences
  • The 5 core elements that all brands need to create a strong visual identity
  • The insider guide to agency-level branding - the formula all agencies use to design incredible brand identities


  • I've included a FREE Brand Guideline Template that has 65+ unique types of brand guidelines, style guides and examples you can download and use for your business! And no, you don't need to be a designer to use these templates. This guide gives you everything you need to design your very own brand guidelines and style guides to keep your brand identity consistent, seamless, and authentic.


Your Instructor

Jessica Korthuis
Jessica Korthuis

I've been dubbed an expert in brand strategy, and I'm a proud #mompreneur and coffee enthusiast with a passion for empowering female founders. Basically, I have an obsession with educating and teaching others how to bring their brand to life.

I have over 10 years of experience building brand strategies and have worked on incredible projects with Red Bull, Girls Who Code, TedxWomen, Stanford University, and a bunch of others. I've been featured by GirlCEO Inc., the Lean Startup Company, and Techstars, and I'm here to teach and support you so that you can build amazing brand experiences that your customers will value and pay for.