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The Sohuis StartupBlueprint

A complete blueprint designed for startup founders & entrepreneurs to take your brand story from idea to execution in just 6-weeks.

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"Jessica has a ton of expertise and a great style of delivery. Plus, her videos are top level. Since I'm a lifelong learner, and a coach/business owner, I value how much work she's put into this program."

"For what this course is priced at, you're really delivering on content."

"The course is very informative with great explanations. I feel like the lessons are short considering the types of key topics being covered. There's enough content to learn what we need without a lot of filler."

"I LOVE the summarized PDF's you make of key readings - it's like a bootcamp, I get to fast learn the really key messages."

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Class Curriculum


  Getting Started
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  Week 1: Introduction to The Lean Startup
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  Check-in
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Frequently Asked Questions


When does the course start and finish?
The course starts as soon as you enroll! You will receive immediate access to all of the content and are welcome to work your way through the course at your own pace. I have designed the course as a 6-week program and I do highly encourage you to finish the material within that timeframe. However, life happens, and you are welcome to complete the course at a pace that works best for you.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I'm just not digging it?
No worries. If you're unsatisfied with the course, I'll give you a full refund within 30 days of enrolling. And yep, we can still be friends afterwards.
How do I know if this course is right for me?
Entrepreneurs who get the most from this course are highly motivated and ready to push themselves outside of their comfort zones. They trust in the process of putting one foot in front of the other, and rest assured, if you follow all of the modules and put in the work, your brand will be forever changed, and the way you think about your business and your customers will not be the same.
What is expected from me to get the most out of this course?
I like to shoot it straight - this is not a passive course experience. This course requires you to TAKE ACTION and knock out the hard stuff. But don't worry, I'm here for our biweekly strategy sessions, and you have an entire community to support you as well.

Building an authentic and sustainable brand strategy is hard work, and lucky for you, I'm giving you all the tools and resources in this program you need to do it. All you simply have to do is START and follow the process!