The Sohuis StartupBlueprint™

The step-by-step blueprint designed for womenpreneurs to help you discover, define and distinguish your brand's secret sauce in 30 days or less.

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Discover your brand’s secret sauce, define its values and purpose, and distinguish your service offerings to stand out from the crowd.

Are you finally ready to figure out how to build your brand, once and for all?

You've poked around on various social media platforms. You probably have a logo, or at least an idea for one. You know that your messaging needs to clearly say what you do and how you do it. You're probably not sure exactly where you need to start - landing page? Do I need to launch a full website first?

Questions. So. Many. Questions.

What if I told you that you could build the framework for your entire brand without building one page of your website? And what if I told you there was a proven and systematic methodology to building a brand designed to scale, AND you were able to nail down your ideal customer and target audience at the same time?

True story.

Branding and marketing have become a cumbersome, intricate and unraveling experience for most business owners. And this is absolutely unnecessary.

The branding and marketing fundamentals I teach you in this program will change everything you thought about how branding your business should be done.

"Jessica's mind is a work of art. She speaks from a true knowledge base that has informed practices as a female entrepreneur. You feel like you're sitting in a coffee shop as if you've known each other forever. She truly wants each and every women's business to succeed!"

- Stina Welty, Founder, Everyday Series

At the end of this program, you'll be a rockstar at:

EFFECTIVE MARKETING STRATEGIES FOR SMALL BUSINESSES: How to easily navigate the complexities of marketing and brand building that are unique to entrepreneurs

MARKETING TOOLS OF THE TRADE: How to leverage the best marketing tools to help you zone-in on your customers and make sure you’re marketing to the right people on the right platforms

THE LEAN STARTUP: How to apply my *favorite* lean principles to every part of your business to ensure you’re maximizing time, resources, focus, and results!

CUSTOMER VALUE CREATION: How to genuinely understand your customers and communicate to them exactly what your brand purpose is

BRAND PLATFORM: Using the Sohuis Framework to help you discover, define and distinguish your brand's secret sauce in 30 days or less. Yes, you CAN do this in 30 days or less!

“Jessica’s blueprint is absolutely #1. I have taken so many online courses, and none of them are like hers. The validation assessment was so enlightening, Jessica helped me tap into my authentic purpose, she helped me understand who my tribe is!”

- Alana Snowden, Global Hair Educator, CEO in the making

Join today and dive into my proven brand building system based on the Sohuis Framework and a decade’s worth of verifiable marketing practices.

Wanna see the exact class curriculum? Check it out below!

Course Curriculum

  Getting Started
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  Home Stretch!
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Some behind-the-scenes of what's inside

Frequently Asked Questions

When does the course start and finish?
The course starts as soon as you enroll! You will receive immediate access to all of the content and are welcome to work your way through the course at your own pace. I have designed the course as a 30-day program, and if you dive in and put in the work, you can absolutely finish it in 30 days or less! However, life happens, and you are welcome to complete the course at a pace that works best for you.
How long do I have access to the course?
How does a lifetime sound? Students who receive the most value from this program do complete it within 30-45 days, however, things happen and I know life is crazy. You'll have lifetime access to all of the templates, modules and resources as soon as you enroll.
What if I'm just not digging it?
No worries. If you're unsatisfied with the course, I'll give you a full refund within 30 days of enrolling. And yep, we can still be friends afterwards.
How do I know if this course is right for me?
Are you ready to put in the hard work and believe in yourself? Then this course is right for you! My best students trust in the process of putting one foot in front of the other, and rest assured, if you follow all of the modules and put in the work, you'll receive the most rewards from the program.
What is expected from me to get the most out of this course?
Like all digital programs, you get out of it what you put in to it. I've done all of the hard work for you, and have laid out the exact framework you need to brand your business and build marketing fundamentals. At this point, it's up to you. :)

"I LOVE the summarized PDF's you make of key readings - it's like a bootcamp, I get to fast-learn the really key messages."

“I loved the course! Offered great insight on understanding one’s customers. I can’t wait to implement the strategies I learned. Jessica is awesome and really puts it all out there for entrepreneurs both new and old!”

"THANK YOU THANK YOU THANK YOU! As always, the last module didn’t disappoint. I had a lot of fun with the Brand Persona Assignment.”

"The second part of the module brought me some major lightbulb moments. AND THANK YOU SO MUCH for your videos. They really do make learning easy and stress free.”

"Jessica has a ton of expertise and a great style of delivery. Plus, her videos are top level. Since I'm a lifelong learner, and a business coach/business owner, I value how much work she's put into this program."

Get started now!