The Lucy Lab (powered by Her Brand & Co.) BETA

Our flagship program to help you build a brand story that STICKS with your ideal buyer.

Woo! You're almost there!

This is a special, self-paced version of our notable marketing accelerator, The Lucy Lab. In this self-paced (BETA) version, you will receive access to the exact same curriculum as the live cohort without the added pressure of needing to complete the assignments by a certain time, while being able to learn this material on your own time, on your ideal schedule.

🌟 This version of the program also includes three (3!) group coaching calls with Jessica Korthuis, Her Brand & Co. Co-founder & CEO, and creator of The Lucy Lab. (valued at $350/each). Simply select the payment option that includes coaching to guarantee your coaching sessions. 🌟

Group coaching dates:

  • November 18th, 12:30 - 2:30pm EST
  • November 28th, 12- 2pm EST
  • December 12th, 12 - 2pm EST

* To take advantage of the group coaching, it’s best that attend live.*

All that's left to do is get you enrolled, so go ahead and select your preferred payment option, and let's get you started!

Your program takeaways (the 4 C's):

✨ Communicate - how to clearly communicate what you do to your audience.

✨ Clarity - gain clarity around explaining your solution and identify how it's unique from everyone else in your space.

✨ Consistency - how to create consistent brand experiences everywhere your product/service shows up.

✨ Customers - how to find and target the ideal customers who are already looking for what you are selling.

Program Outcomes:

✨Business Validation: a product/service with a clear offering, customer, and brand.

  • There’s no use in building a brand around a broken business. We’ll share tools, tactics and frameworks to help validate your business and ensure you have “product-market fit,” which is a fancy way of saying: an offering people actually want!

✨Customer Clarity: a firm understanding of who you should market to, and who is suited to buy what you’re selling, as well as an understanding of who not to market to.

  • You may be losing money, or spending ad dollars inefficiently, if you’re marketing to anyone and everyone. We’ll outline how to find your target market and spend that money wisely.

✨Brand Clarity: a renewed sense of confidence in your brand aesthetic, your brand voice, and the quality and consistency of your “brand experiences.”

  • Once you’ve validated your business and fully defined your customer, it’s time to make sure your brand assets - on social media, in emails, on your website - properly market to and speak to your target audience.

✨Personal Accountability: tools and tactics you can use to hold yourself accountable, so you can keep momentum and consistently build your brand, even after The Lab is over.

  • We don’t promise a silver bullet, because it doesn’t exist. The key to building a bigger and beloved business is dedication and discipline, and we’re here to help you find both!

This course is closed for enrollment.

We have helped over 300 women, like you, build a solid brand foundation from which you can spring forward through our flagship program, The Lucy Lab. We will show you, step-by-step, how to prove your business’ thesis, build a brand that works, and communicate your “why” to your customers.

"Jessica's mind is a work of art. She speaks from a true knowledge base that has informed practices as a female entrepreneur. You feel like you're sitting in a coffee shop as if you've known each other forever. She truly wants each and every women's business to succeed!"

- Stina Welty, Founder, Everyday Series

“This accelerator is #1. I have taken so many online courses, and none of them are like this. The validation assessment was so enlightening, Jessica helped me tap into my authentic purpose, she helped me understand who my tribe is!”

- Alana Snowden, Global Hair Educator, CEO in the making

Some behind-the-scenes of what's inside. Super excited to welcome you to The Lucy Lab!

Your workbook and program BFF is waiting for you!

"I LOVE the summarized PDF's you make of key readings - it's like a bootcamp, I get to fast-learn the really key messages."

“I loved the course! Offered great insight on understanding one’s customers. I can’t wait to implement the strategies I learned. Jessica is awesome and really puts it all out there for entrepreneurs both new and old!”

"THANK YOU THANK YOU THANK YOU! As always, the last module didn’t disappoint. I had a lot of fun with the Brand Persona Assignment.”

"The second part of the module brought me some major lightbulb moments. AND THANK YOU SO MUCH for your videos. They really do make learning easy and stress free.”

"Jessica has a ton of expertise and a great style of delivery. Plus, her videos are top level. Since I'm a lifelong learner, and a business coach/business owner, I value how much work she's put into this program."

This course is closed for enrollment.

By enrolling in this program, you accept and acknowledge Her Brand & Co.'s payment terms and conditions.